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Jump to navigation Jump to search This article is about the franchise. My Little Pony is a toy line and media franchise mainly targeting girls, developed by American toy furby pc software Hasbro. Following the original My Pretty Pony toy that was introduced in 1981, My Little Pony was launched in 1982 and the line became popular during the 1980s.

The toy line was revived in 1997, but these toys proved unpopular and were discontinued in 1999. The brand saw a more popular revival in 2003 with toys that more closely resembled the original toy line, which sold approximately 100 million pony toys globally by 2010. My Pretty Pony is a pony figurine introduced by Hasbro in 1981 that serves as a predecessor to My Little Pony. It was created by illustrator Bonnie Zacherle and sculptor Charles Muenchinger.

After the relative lack of success of the My Pretty Pony toy line, Hasbro introduced six smaller and colorful versions of the toy in 1982, sold under the title My Little Pony. The toy line led to many more merchandise under the My Little Pony brand, which later became unofficially known as the “Generation One” or “G1” of My Little Pony among collectors. The 1997 incarnation was marketed by Hasbro as “Friendship Garden” and designated “Generation 2” by collectors. They were manufactured in redesigned poses with jewel eyes and turning heads and are smaller, slimmer, and longer-legged than their 1982 counterparts. The line was not successful in the U.

1999, although it continued overseas for several years. In Europe, the main location was renamed Ponyland instead of Friendship Gardens, and were discontinued with the inception of the “G3” toyline in 2003. Many ponies released in the last years of the line are considered rare. A number of playsets were introduced, including a mansion and a castle. Some of the licensed merchandise released in Europe included beanbag plushes, magazines, clothing, perfume, wrapping paper and coloring books. Some “Generation Two” ponies were sold as detachable key chains, including Morning Glory, Sundance, Light Heart and Ivy. Each pony comes with a comb attached to her neck by a string.

The back of the package says, “My Little Pony Logo and Pony Names are Trademarks of Hasbro Inc. They were produced under license by Fun-4-All Corporation and made in China. My Little Pony: Friendship Gardens is a virtual pet game developed by Artech Digital Entertainment. The third incarnation of My Little Pony, which is often unofficially referred to as “Generation Three” or “G3” by collectors, began in 2003. The revamped line of dolls was targeted to a younger audience than the previous lines. Before the generation’s end in 2009, there were at least two minor revamps.

The current incarnation of My Little Pony, unofficially known as the “Generation Four”, was launched in 2010. It is set in a fictional location named Equestria, and the main characters include Twilight Sparkle, Spike, Rainbow Dash, Pinkie Pie, Applejack, Rarity and Fluttershy. My Little Pony: Equestria Girls, the anthropomorphic spin-off, was launched in 2013. My Little Pony toys drew the attention of collectors from their initial release. Media coverage in the 2000s reported on collectors’ conventions, finding it odd that adult women are interested in My Little Pony. The 2004 My Little Pony Collectors’ Convention reportedly had only one man among the attendees.

When updating the toy line, Hasbro reassured collectors that it will produce My Little Pony editions for collectors. This section does not cite any sources. G1″ toys in 1992 and before the “G2” incarnation was produced and sold in 1997. When Hasbro discontinued the “G1” My Little Pony line in 1992, some pony molds fell into the hands of other toy companies, who made their own “pony” toys.